opinion.pur

I have known Sandra Ganzenmüller for almost 15 years, and over this time we planned and implemented a wide variety of projects together – from a product workshop with Kikkoman to blogger relations for the grand opening of my restaurant Gesellschaftsraum. We have spent a good portion of our professional lives alongside each other on parallel paths, and I value her input and her team’s expert knowledge in the fields of food and beverages as well as in public relations and communication. What’s more important, though, is that I know I can always rely on her and her network. It is great that she is always open to new ideas and immediately begins thinking about how to communicate them effectively.

Sandra Ganzenmüller and her team have earned my fullest respect for the enormous creativity, tireless dedication and excellent performance they have exhibited throughout our collaboration in the field of nutrition, in the food and beverage industries and through their marketing efforts. For jobs that required an especially delicate touch, Ms. Ganzenmüller and her colleagues have stood by our side with great deal of professionalism – this was exactly what gave me the support and strength I needed over the long process of managing various projects. I will gladly return the trust, the steadfast reliability and the uplifting spirit of kommunikation.pur’s staff in the years to come – many heartfelt thanks to the company’s motivating, helpful and also highly competent staff members whom I have had the pleasure of working with so far.

kommunikation.pur is pure service. We searched a long time for an agency that is capable of comprehending new issues in a short amount of time and is able to present complex situations clearly in an understandable manner. With a great deal of expertise and journalistic professionalism, they have always focused on the interests of the consumer and the association.

I found Sandra Ganzenmüller and her colleagues to be a motivated, competent team that is full of ideas. We benefit from their professional public relations and the strong connections they have forged in the baked goods industry. Their long-standing and excellent contact to key journalists in the trade press and their talent for quickly and effectively familiarizing themselves with new topics have been very advantageous for our company. They have also saved us a great deal of time and effort. Within a short period of time, we have developed a trustworthy and successful relationship that has created an uncomplicated business partnership.

When we were choosing an agency, kommunikation.pur came out ahead, because they fulfilled all three fields of competency that were relevant to us – the team members know the ropes in the beer industry and they are well-versed in both brewing products and PR for the trade and consumer press.

Sandra Ganzenmüller and Verena Franke have managed to establish the category “light mineral water” in Germany’s beverage trade press, in consumer media in the organic food industry, and as such, also in the minds of the consumers. Plose mineral water is thoughtfully positioned in the media, along with expert explanations of its valuable characteristics. The communication strategy has had a very positive impact on sales in Germany over the past few years. From press releases to training sessions for retailers, we trust kommunikation.pur when it comes to our PR needs.

Working together with Sandra Ganzenmüller and her team can easily be described with three key words: reliability – creativity – versatility. “No can do” is a no-go! (for all practical purposes) Then add in their extremely friendly and trustworthy manner. Because kommunikation.pur understands our target audience extremely well – craft bakers and confectioners, BÄKO cooperatives, the supply industry – we can discuss our issues with them as contemporaries. And we have been doing that for more than 12 years now – and we hope there are many more years to come!

I have a very close relationship to kommunikation.pur. When we work together, I am always amazed at how professional, flexible, fast and precise they are – but I am equally as impressed by the staff’s passion and enthusiasm. It is more than just a business partnership, it is a friendship, too.

Creative ideas, friendly and open-minded contact at the same knowledge level, fast reaction times on emails and an approach to their work that shows real joy and dedication – that is what cooperating with kommunikation.pur represents to me.

In kommunikation.pur, we have found an experienced and competent partner for our public relations. We have been placing our trust in the team surrounding Sandra Ganzenmüller for almost eight years now. Our needs are fulfilled with versatility, speed and a conscientious desire to do it right. This applies to press releases, newsletters, advertising and much more. Thanks to the agency’s many years of experience and contacts in the baked goods industry, we receive lots of valuable tips from them. Our market position has continuously improved as a result of our cooperation with the agency. All in all, we strongly value the professional and goal-oriented work we do together.

We have known the colleagues at kommunikation.pur as long-term and involved members of the VDOE. The team is well connected on the PR and trade scenes – it is not only our association’s PR network that benefits from their industry relationships. I personally enjoyed working with Candy Sierks from kommunikation.pur while organizing our tri-national PR network event in 2016.