Alpro is a pioneer in the field of 100 percent vegetarian products in Europe. As early as 1980, the company introduced a comprehensive assortment of food products to the German market that are purely plant-based. With its modern and vast product palette, Alpro managed to become the European market leader for soy-based products in a very short space of time. Though it began as a range of soy-based products, Alpro has expanded to offer a wide assortment of other plant-based foods (such as rice, oats, almonds, coconut and hazelnuts) over the last few years. Their products include refreshing drinks, soy-based yoghurt and quark alternatives, desserts and creams used in cooking, all the way to savory spreads.

Classic Public Relations

With scientific content and tags referring to specific topics, kommunikation.pur provides the media with texts from nutrition and medicine as well as special interest magazines, in which plant-based foods play a primary role. Using our expertise in nutritional science, we are able to answer journalists’ questions and develop ideas for collaborations.
Target group: media representatives from the trade press and special interest magazines

Attract Brand Advocates

Together with Alpro®, kommunikation.pur is establishing a network of experts, including those from the fields of home economics and nutrition science as well as dieticians and doctors specializing in nutrition, with the aim of providing targeted and scientifically based information and explanations covering current issues.
Target group: nutrition scientists, dieticians and doctors specializing in nutrition

Conferences

kommunikation.pur guides and directs attendance at conferences – from strategic decision-making with regard to which conferences are relevant for trade communications, through developing a concept for exhibitors to managing a trade show presence and concluding with follow-up work.
Target group: nutrition scientists, dieticians and doctors specializing in nutrition

Image source: Alpro GmbH, www.alpro.com

An association dedicated to quality, members of Die Freien Brauer live, breathe and love beer in all of its diversity. The association consists of 40 leading, medium-sized family-owned breweries in Germany, Austria, Luxembourg and the Netherlands. Its primary aim is to promote the diversity of beer and beer culture within Europe. This includes the retention of beer diversity and quality, brewing with regional raw materials and their commitment to creating a clean environment, as well as the unique freedom to determine the management style for their companies, all of which are included in their seven core values. They support one another by sharing experiences and collectively purchasing raw materials. This is the only way medium-sized breweries can compete with the current price wars and still offer consumers in their regions the highest possible beer quality brewed with traditional finesse.

Classic Public Relations

kommunikation.pur is the first address for media representatives, and they are in constant dialogue with journalists, who generate the tags referring to specific media coverage and trade publications. Precise topic management and regular press releases round out the public relations service. Our success can be measured by continuously monitoring and evaluating what’s in the media.
Target group: media representatives from the trade press, as well as the consumer and the regional press

Text and Editing

Once a month, kommunikation.pur reports on the member breweries’ day-to-day activities and how Die Freien Brauer are living by and applying their seven core values. The newsletter is also filled with additional information from the industry – such as beer style write-ups, interesting facts and news regarding the brewing process and raw materials as well as contests.
Target group: consumers, epicureans, members of the beer industry, trade press

Blogger Relations

In order to inform end-consumers about the association and communicate the quality values it upholds, kommunikation.pur works with bloggers. For example, five bloggers took a closer look at the seven values in a blog parade and considered how to draw parallels between these values and their own work. Another beer blogger interviewed seven brewery owners, in order to discover what the seven values really mean. A podcast group hit the road and visited the breweries on-site to experience Die Freien Brauer operations and philosophy firsthand.
Target group: epicurean bloggers and their readership

High in the South Tyrolean Alps, at an altitude of 1,870 meters, an artesian spring gushes pure water. The unique qualities of this natural mineral water are the result of its unusual origin, the Plose Mountain. This light mineral water bubbles from the massive mountain and is particularly favored by health-conscious consumers, those who value sustainability and homeopaths. For almost 60 years, the Fellin family has been bottling (exclusively in glass) and selling this water.

Public Relations

kommunikation.pur ensures the regular exchange of information with representatives from the organic foods, consumer and trade press through press releases, recipes with high-resolution, professional images and personal dialogue.
Target group: media representatives from the consumer and trade press

Trade Show Communication

Whether attending the international trade show for organic foods and agriculture, BioFach, or Europe’s largest congress for complementary medicine, the Medizinische Woche, held in Baden-Baden, kommunikation.pur invites media representatives to join them at the exhibit for a conversation, attends to them at the show and follows-up with them after the events. Preliminary and follow-up reports as well as online information complete the trade show exhibit service.
Target group: media representatives from the consumer and trade press

Attract Brand Advocates

The German Central Association of Homeopathic Doctors (DZVhÄ), the growers association, Bioland, and the association, Quellen des Lebens, all receive support from kommunikation.pur, in close cooperation with Plose. Together with these groups, we host tastings, sponsor events and exhibit at conferences.
Target group: homeopaths, naturopathic doctors, water experts, key figures from the organic foods industry

Industry Training Sessions and Sales Support

What sets mineral water apart from tap water? What is the meaning of dry residue? What is the spring’s inherent oxygen content, and what are advantages of water from artesian springs? All of these topics are addressed in training sessions offered to employees of beverage retailers, designed to spark a new fascination with mineral water. Through regular newsletters and POS tools, retailers are given new inspiration for selling the mineral water.
Target group: management staff and employees in the beverage retail trade

Events

The organization and coordination of invitations to tutored water and wine tastings at the Bayerischer Hof restaurant as well as tours of the facility and the surrounding Alpine landscape area with international media representatives are examples of how kommunikation.pur effectively showcases Plose.
Target group: journalists, bloggers, mineral water experts

Online and Social Media

On their website and Facebook page, Plose regularly posts stimulating news with the help of kommunikation.pur.
Target group: consumers