Alpro is a pioneer in the field of 100 percent vegetarian products in Europe. As early as 1980, the company introduced a comprehensive assortment of food products to the German market that are purely plant-based. With its modern and vast product palette, Alpro managed to become the European market leader for soy-based products in a very short space of time. Though it began as a range of soy-based products, Alpro has expanded to offer a wide assortment of other plant-based foods (such as rice, oats, almonds, coconut and hazelnuts) over the last few years. Their products include refreshing drinks, soy-based yoghurt and quark alternatives, desserts and creams used in cooking, all the way to savory spreads.

Classic Public Relations

With scientific content and tags referring to specific topics, kommunikation.pur provides the media with texts from nutrition and medicine as well as special interest magazines, in which plant-based foods play a primary role. Using our expertise in nutritional science, we are able to answer journalists’ questions and develop ideas for collaborations.
Target group: media representatives from the trade press and special interest magazines

Attract Brand Advocates

Together with Alpro®, kommunikation.pur is establishing a network of experts, including those from the fields of home economics and nutrition science as well as dieticians and doctors specializing in nutrition, with the aim of providing targeted and scientifically based information and explanations covering current issues.
Target group: nutrition scientists, dieticians and doctors specializing in nutrition

Conferences

kommunikation.pur guides and directs attendance at conferences – from strategic decision-making with regard to which conferences are relevant for trade communications, through developing a concept for exhibitors to managing a trade show presence and concluding with follow-up work.
Target group: nutrition scientists, dieticians and doctors specializing in nutrition

Image source: Alpro GmbH, www.alpro.com

www.weihenstephaner.de

The system and software firm, CompData, responds to the needs of medium-sized companies by providing them with professional IT solutions. They specialize in applications designed for bakeries and, as such, they have established themselves as a driving force in the baking industry. Their broad portfolio, ranging from data archiving to time management, as well as their highly-valued customer service that is available 365 days a year, allow CompData to provide comprehensive care in all IT matters. Many bakery operations have been able to achieve sustainable success by implementing their innovative solutions. This is why customers have placed their trust in CompData for 40 years – their reliable and competent IT partner.

Public Relations

kommunikation.pur ensures regular exchanges with media representatives through press releases, trade articles and personal conversations.
Target group: media representatives from the trade press as well as the regional press

Trade Show Communication

In this case, the focus of trade show communication is events that take place in the baked goods industry. kommunikation.pur invites media representatives to join them in conversation, attends to them at the venue and follows up with them after the events. Preliminary and follow-up reports, as well as press kits and a press compartment for the event, complete the communication side of the trade show exhibit.
Target group: media representatives from the trade press

Consumer Reports

By regularly preparing and documenting successful IT projects in the form of consumer reports, kommunikation.pur creates the basis for trade articles and tools which the sales team can use to successfully approach customers.
Target group: media representatives from the trade press, management staff and employees in the baked goods industry

Client Magazine

In its quarterly magazine, CompData informs existing and prospective clients about innovations in the world of IT, end-user applications and current company news. kommunikation.pur plays the leading role in terms of developing, editing and implementing the concept.
Target group: management and employees in medium-sized companies

www.haus-rabenhorst.de

www.it-kompetenz-forum.de

www.optimobercher.de

www.schapfenmuehle.de

www.simply-v.de

The KMZ Kassensystem GmbH has been helping customers in the baked goods, retail, food and beverage industries since 2003. Thanks to their well-founded expertise and close cooperation with their partners, KMZ installs high-quality cash register systems that far outperform simple registers. With a total of six locations, the KMZ group is represented throughout Germany and provides a reliable, nationwide service network. Nowadays, KMZ maintains approximately 14,000 cash registers in German bakeries and food venues.

Public Relations

kommunikation.pur serves as an external press office and is the first address for all trade press members. They are also permanently in dialogue with journalists, which facilitates the creation of content for reports and feature articles. Ongoing public relations work is successfully complemented by PR classics, such as press releases and consumer reports as well as customized topic management.
Target group: media representatives from the trade press as well as regional publication

Trade Show Communications

Whether Internorga or südback, KMZ can reach its specific target audience at the most important trade shows tailored to baking and confectionary craftsmanship. Through a preliminary report, individual press meetings at the exhibit and a follow-up report, kommunikation.pur cultivates close relationships with the relevant press agents and ensures a continuous flow of reports.
Target group: media representatives from the trade press

FAQs

In order to ensure that everyone who communicates with the media can respond uniformly to questions, kommunikation.pur recommends assembling a Q&A catalog containing the most frequently asked questions, which is centrally coordinated and subsequently distributed to all locations.
Target group: management staff and employees