www.1845-oel.de

www.weihenstephaner.de

An association dedicated to quality, members of Die Freien Brauer live, breathe and love beer in all of its diversity. The association consists of 40 leading, medium-sized family-owned breweries in Germany, Austria, Luxembourg and the Netherlands. Its primary aim is to promote the diversity of beer and beer culture within Europe. This includes the retention of beer diversity and quality, brewing with regional raw materials and their commitment to creating a clean environment, as well as the unique freedom to determine the management style for their companies, all of which are included in their seven core values. They support one another by sharing experiences and collectively purchasing raw materials. This is the only way medium-sized breweries can compete with the current price wars and still offer consumers in their regions the highest possible beer quality brewed with traditional finesse.

Classic Public Relations

kommunikation.pur is the first address for media representatives, and they are in constant dialogue with journalists, who generate the tags referring to specific media coverage and trade publications. Precise topic management and regular press releases round out the public relations service. Our success can be measured by continuously monitoring and evaluating what’s in the media.
Target group: media representatives from the trade press, as well as the consumer and the regional press

Text and Editing

Once a month, kommunikation.pur reports on the member breweries’ day-to-day activities and how Die Freien Brauer are living by and applying their seven core values. The newsletter is also filled with additional information from the industry – such as beer style write-ups, interesting facts and news regarding the brewing process and raw materials as well as contests.
Target group: consumers, epicureans, members of the beer industry, trade press

Blogger Relations

In order to inform end-consumers about the association and communicate the quality values it upholds, kommunikation.pur works with bloggers. For example, five bloggers took a closer look at the seven values in a blog parade and considered how to draw parallels between these values and their own work. Another beer blogger interviewed seven brewery owners, in order to discover what the seven values really mean. A podcast group hit the road and visited the breweries on-site to experience Die Freien Brauer operations and philosophy firsthand.
Target group: epicurean bloggers and their readership

www.hitchcock.de

www.biomehl.bio

Alpro is a pioneer in the field of 100 percent vegetarian products in Europe. As early as 1980, the company introduced a comprehensive assortment of food products to the German market that are purely plant-based. With its modern and vast product palette, Alpro managed to become the European market leader for soy-based products in a very short space of time. Though it began as a range of soy-based products, Alpro has expanded to offer a wide assortment of other plant-based foods (such as rice, oats, almonds, coconut and hazelnuts) over the last few years. Their products include refreshing drinks, soy-based yoghurt and quark alternatives, desserts and creams used in cooking, all the way to savory spreads.

Classic Public Relations

With scientific content and tags referring to specific topics, kommunikation.pur provides the media with texts from nutrition and medicine as well as special interest magazines, in which plant-based foods play a primary role. Using our expertise in nutritional science, we are able to answer journalists’ questions and develop ideas for collaborations.
Target group: media representatives from the trade press and special interest magazines

Attract Brand Advocates

Together with Alpro®, kommunikation.pur is establishing a network of experts, including those from the fields of home economics and nutrition science as well as dieticians and doctors specializing in nutrition, with the aim of providing targeted and scientifically based information and explanations covering current issues.
Target group: nutrition scientists, dieticians and doctors specializing in nutrition

Conferences

kommunikation.pur guides and directs attendance at conferences – from strategic decision-making with regard to which conferences are relevant for trade communications, through developing a concept for exhibitors to managing a trade show presence and concluding with follow-up work.
Target group: nutrition scientists, dieticians and doctors specializing in nutrition

Image source: Alpro GmbH, www.alpro.com

www.schapfenmuehle.de

www.simply-v.de

The KMZ Kassensystem GmbH has been helping customers in the baked goods, retail, food and beverage industries since 2003. Thanks to their well-founded expertise and close cooperation with their partners, KMZ installs high-quality cash register systems that far outperform simple registers. With a total of six locations, the KMZ group is represented throughout Germany and provides a reliable, nationwide service network. Nowadays, KMZ maintains approximately 14,000 cash registers in German bakeries and food venues.

Public Relations

kommunikation.pur serves as an external press office and is the first address for all trade press members. They are also permanently in dialogue with journalists, which facilitates the creation of content for reports and feature articles. Ongoing public relations work is successfully complemented by PR classics, such as press releases and consumer reports as well as customized topic management.
Target group: media representatives from the trade press as well as regional publication

Trade Show Communications

Whether Internorga or südback, KMZ can reach its specific target audience at the most important trade shows tailored to baking and confectionary craftsmanship. Through a preliminary report, individual press meetings at the exhibit and a follow-up report, kommunikation.pur cultivates close relationships with the relevant press agents and ensures a continuous flow of reports.
Target group: media representatives from the trade press

FAQs

In order to ensure that everyone who communicates with the media can respond uniformly to questions, kommunikation.pur recommends assembling a Q&A catalog containing the most frequently asked questions, which is centrally coordinated and subsequently distributed to all locations.
Target group: management staff and employees

www.yakult.de