Competence

We research, analyze, evaluate. We speak to experts and opinion leaders. We gauge the opportunities and risks. We identify strengths and weaknesses. This information forms the basis of the communication strategy, whether it is for a company, an association, products or services. The course of action is then based on this strategy. We cross-check the industry for the feasibility of our chosen course of action, in order to determine whether there is a realistic chance of implementation. Since market conditions are in a continuous state of flux, no solutions are set in stone. We regularly conduct progress reviews and, over the course of the year, adjust the measures to be taken as required, in order to meet our clients’ goals.

We have been working with many of our clients for several years. We also optimize the framework conditions on the agency side in such a way that we, as consultants, can work out the next steps on an equal footing with our clients. The team regularly attends events, conferences and trade shows in the food and nutrition branches, holding many discussions behind the scenes in order to obtain industry information at its source. As industry consultants, we develop a strategy and find the most effective path for our clients concerning public relations and communications.

With a well-versed topic management team, who maintain active relations with key media sources and are armed with an up-to-date basic press kit, containing meticulously compiled, continually updated distribution lists that are expanded by our staff, we lay the foundations for placing your core message where your customers will take notice. We provide journalists with stories and background information in short reports, topic services or storyboards. Perfectly compiled mailing lists, which we constantly update and develop, make press work individual and complete. An ongoing and constantly updated question and answer catalog (FAQ) provides consistent answers to potential and sometimes critical questions that we anticipate the press, consumers and trade associates may pose. The initiation and development of strategically designed media relations as well as responses to press enquiries round out the classic PR work we do. Experience has taught us that there is no such thing as a standardized public relations office. Further nuances emerge as we execute PR work for each individual client, because every client’s project and communication task presents a new requirements for our team and our agency. We make sure that our public relations service is customized to meet your exact needs. Depending upon the nature of the work required, we may work in collaboration with a company, or on other occasions, we may function as an external press office on behalf of a company.

But we deliver much more. Functioning as an external editorial team, we support publishing houses with concepts for trade publications as well as consumer media. In our agency, we also arrange editorial planning schedules, manage page planning, research external authors and lend our trade knowledge to many articles. We have also worked as trendsetting editor-correspondents for publishers on various occasions and are always up for new challenges.

With our textual confidence, coupled with professional background knowledge, we will take full responsibility for editing tasks. Of course, we ensure targeted search results on the web with SEO-optimised texts. Even an existing website should be editorially up to date and easily located thanks to search engine optimisation. We analyse existing text material, site structures and user experience and adapt it according to keywords we identify together.

Do you want to start a company blog, cover a specific topic or make your updates visible on the website? From concept to editorial planning to textual implementation, we offer you the full package.

With the right strategy, your newsletter will reach your target group reliable via their open email channel, directing them to your website, your company blog or straight to your online shop. When analysing how often the newsletter was opened and which articles were viewed most frequently, we can continuously optimise content and visual presentation to maximise your success rate.

Our job, as an agency, is to keep an eye on new developments and professionally evaluate which media should be used for particular types of communication and products – and which shouldn’t. After all, even in the social media jungle, applying the principle “The more, the better!” is not an efficient method for reaching your targets. In fact, it may well be counterproductive, as mistakes are quickly reprimanded online. Customized strategies lead to the specified outcome, and we will help you develop them. We are happy to take on the implementation of these strategies across various media outlets too, or we are happy to stand at your side to offer practical advice, day-in, day-out.

Prior to making a statement, we take a close look at the channels and decide on a case-by-case basis whether the influencer and the product are truly a good match. We also evaluate how much the blog’s followers would gain – or expect to gain – from the campaign. Whether product presentation, recipe development, competition or influencer event, we decide together with you and the influencer how a specific collaboration can help both parties reach their goal.

In expert panels and background discussions, specialist symposia at conventions/trade fairs as well as user-oriented workshops, you will reach opinion leaders in your industry who will give you valuable advice and impulses for consumer communication. As an active player in the field of nutrition, food and beverages, we support you in developing perfect-fit measures, recruiting participants and designing relevant event content.

With user reports, we highlight your company’s unique selling proposition (USP), services and/or products with practical examples – from preliminary considerations, challenges and project processes to successful solutions.

Another important component of corporate communication is crisis PR. Nobody wants to deal with it. But if it is needed, it is good if the strategic crisis communication can be well prepared in quiet times. It serves to avert damage to the image of individual products and, of course, to your brand. You should be prepared and have prepared a contingency plan, not only for production but also for communication. We support you in creating crisis plans and processes and in involving and training employees in the process.

Last but not least, we make you and your employees fit for press work. With the help of media training, we prepare you for possible press inquiries and provide you with assistance on how to keep your nerve in live situations with radio or TV interviews and how to place your messages safely and confidently.