TEAM.pur

As a nutrition scientist and PR manager with an intuitive sense for effective communication and emergent trends in the food and beverage industries, Sandra Ganzenmüller sets the course for the food PR agency kommunikation.pur.

After working in the food industry, Sandra Ganzenmüller has been in the agency business since 2000 and has been self-employed for over twenty years. As a nutrition scientist and PR manager, she learned early on that combining her professional training in a specialized field with well-founded communication skills was the best recipe for success in PR for the food and beverages industry – and this skill set is highly valued by her customers. She is focused on her ambitions, so obtaining qualifications as a commercial manager for the beverage industry and certified bread and beer sommelier was simply the next logical step. Sandra Ganzenmüller keeps a sharp eye on strategies her clients wish to pursue and implements customized courses of action – online as well as offline, B2B as well as B2C – in order to successfully achieve the desired communication goals. Identifying trends and combining these with strategic concepts, extensive experience and her gut instincts when it comes to communicating ideas – this is her approach to work. Not only do clients profit from this strategy, opinion leaders in the food and beverage industries do as well. She advises and supports associations with influence at a national level as well as successfully branded companies with their public relations – many of whom she has been assisting for a long time. To her, PR means professional, well-planned relationship management at the highest level.

Sandra Ganzenmüller is a member of the BerufsVerband Oecotrophologie e.V. (VDOE, Association of Home Economics and Nutritional Science Professionals) and the Deutschen Fachjournalisten-Verband AG (DFJV, German Association of Trade Journalists).

This is what her colleagues say: #convincing #connected #imaginative #efficient #courageous

Sandra Ganzenmüller is looking forward to your call or e-mail.: ganzenmueller[at]kommunikationpur.com, 089 23 23 63 50

A distinct interest in writing and anything food related were part of Sarah’s life since her school days. So it was only logical that after her studies of nutrition science she started working in the book publishing industry. A perfect match: here she could combine both of her favourite subjects.

During an editorial traineeship at a famous German publisher for guiding books Sarah learned how to plan and conduct book projects from scratch. Creating new ideas based on market analysis, working with authors, editors and designers, as well as writing editorial and advertising texts were some of her many tasks. Sarah went on to work for two other well-known publishers, pursuing her interest in food by specialising in managing cookbook projects with various topics, from vegan cakes to creative barbeque. She got the chance to work with national and international famous chefs and realise original titles, adaptions and licences. Apart from her professional expertise as a nutrition scientist, her skills in conceptual thinking and scouting trends, Sarah also profited from her organisational talents and her empathy. Best conditions for working in PR at kommunikation.pur. She loves to get to the heart of different project and to write and optimize texts and concepts.

Sarah Fischer has a certificate as business coach and trainer and is member of BerufsVerband Oecotrophologie e.V. (VDOE).

This is what her colleagues say: #convincing # quick-witted #enthusiastic #confident #focussed #positive

Sarah Fischer is looking forward to your call or e-mail.: fischer[at]kommunikationpur.com, 089 23 23 63 47

Her name says it all – fröhlich means cheerful in German. Also, her passion and curiosity for food and beverages has accompanied Claudia Fröhlich throughout her entire PR life. After starting her career in marketing, her professional path led to Munich and the world of public relations and communications.

Here, the home economics and nutritional science specialist got a flying start in food PR. She was able to combine her joy for communication with her expertise. Since then, Claudia spends her days fine-tuning texts, in order to find just the right wording to ensure her clients’ success. Regardless of whether it is PR work, event management or online communication, she is fully dedicated and motivated to achieve the best possible development and implementation of strategic PR concepts.

This is what her colleagues say: #focused #theperfectword #positive #precise #teamplayer

Claudia Fröhlich-Panebianco is looking forward to your call or e-mail.: froehlich[at]kommunikationpur.com, 089 23 23 63 49

Eva Haupt combines editorial experience with design expertise and brings a strong creative perspective to our communications team. Her main focus areas are graphic design, layout, editorial work, and visual brand communication.

Her approach to design is always conceptual, target group-oriented, clearly structured, and characterized by great attention to detail.
After several years in magazine editing — researching topics, developing content, and preparing it visually — she shifted her focus to the creative side of communication.

As a qualified graphic designer with in-depth knowledge of Adobe Creative Cloud (InDesign, Photoshop, Illustrator), she elevates ideas to the next visual level — whether for print, social media, or digital platforms.

When she’s not fine-tuning layouts or creating designs, you’ll find her on her mountain bike, gardening on her balcony, or trying out new recipes — always with an eye for beauty and a flair for enjoyment.

This is what her colleagues say:: #creative #reliable #meticulous #structured #conscientious #willingtohelp #eyefordetail

Eva Haupt is looking forward to your call or e-mail: haupt[at]kommunikationpur.com, 089 23 23 63 42

After completing her Master’s Degree in Nutritional Science, Jennifer Vinson began her professional career at the European market leader for gluten-free food products, where she spent several years working in the field of scientific communications.

During this time, she specialized in the subject of food allergies and intolerances. She also honed her skills for developing good communication concepts. Through various types of professional training and also through the conceptual design and implementation of a website relaunch, she expanded her skill set in the area of online marketing. As a result, her experiences from the perspective of the client are of great value in her work at the agency, as it gives her a great deal of insight into serving the needs and demands of her own clients.

This is what her colleagues say: #specialistforallergens #convincing #approachable #open-minded #‎considerate‬‬‬

Jennifer Hofer is looking forward to your call or e-mail.: hofer[at]kommunikationpur.com, 089 41 32 61 903

Having a bachelor’s degree in home economics, a master’s degree as a nutrition scientist and a deep insight into the world of foodies and loads of passion for food, Simone brings the perfect set for working in food PR.

After successfully finishing her master’s degree, she moved to the melting pot of Germanys street food scene: Berlin. Here, Simone worked several years for a producer of organic food and superfoods, searching the food trends of tomorrow and clever products that make a well-balanced daily diet as easy as possible. With an eye on ingredients, allergens and labelling she wrote creative and customer friendly texts, from special diets and alternative food to health topics. Part of her job was furthermore product development, planning and realising marketing actions and writing recipes for social media purposes. She also gained practical experience in customer services. Thirsty for knowledge and ready for new challenges she now is dedicated to PR work. As a team player she has excellent communication skills and knows how to reach her target groups.

This is what her colleagues say: #convincing #open minded #curios #proactive #tough #focussed # spontaneous #structured #athletic‬‬‬

Several years of professional experience at a leading German branded goods company gave the ecotrophology graduate a deep insight into the food industry – from product development and production to marketing and sales – as well as a strong understanding of brand and product-specific topics and storytelling.

Christina Krumpoch gained her communication skills directly after her studies through a traineeship, followed by initial client responsibility in the area of food PR at a Munich PR agency. She then switched to the corporate side and immersed herself in the world of brands and food. Having implemented a wide range of communication measures, she knows the food industry and its most important experts and multipliers. In the course of her work, she further developed her organizational talent and consulting skills and developed a keen sense for relevant issues and stories relating to brands and their products. She always keeps an eye on the crisis potential of certain issues.

At kommunikation.pur, she remains true to her passion for food PR and brands and brings her wide-ranging experience to bear in developing concepts and advising clients. With a diplomatic flair, she is solution-oriented, helpful and acts in the interests of the company and the team.

What her colleagues say about Christina: #honest #confident #open-minded #enthusiastic #likeable #communicative #authentic #balanced #humorous #enlightened #interested

Christina Krumpoch is looking forward to your call or e-mail: krumpoch[at]kommunikationpur.com, 089 23 23 63 46

With her enthusiasm for food, drinks and lifestyle and her curiosity for trends, the trained public relations specialist is at home in the world of food PR.

Immediately after completing her studies, Michaela Ogermann gained her first PR experience in the press department of one of Germany’s leading consumer publishers. It was here that she became particularly interested in the topics of cooking and health. Following her passion for communication and food, she switched to the agency side, deepened her knowledge by studying part-time to become a public relations specialist and looked after a wide variety of clients from the food and lifestyle sectors. She particularly enjoys the variety of topics, the diverse and exciting client projects and the contact with a wide range of media. She realizes projects with great commitment and passion, contributing her diverse experience in food PR and is a competent contact person with her friendly, open-minded manner.

What Michaela´s colleagues say: #persuasive, #open-minded, #detailoriented, #energetic, #cheerful, #communicative, #helpful.

Michaela Ogermann is looking forward to your call or e-mail: ogermann[at]kommunikationpur.com,
089 23 23 63 45

With a master’s degree in journalism and a focus on innovation and management, along with a curiosity for food, lifestyle and trends, Paula Verbeek Terés brings with her the ideal recipe for a well-balanced daily PR routine.

During her studies, Paula Verbeek Terés got to know corporate communications and came to love public relations. In particular, her penchant for creative writing, maintaining close client relationships and offering personal advice attracted her to the agency side.

After taking a Master’s degree, she gained experience in the field of communication and advising agency clients with a focus on sports, fashion and lifestyle issues. Subsequently, her enthusiasm for the culinary world as well as her desire for new challenges landed her in food PR – combining her journalistic and linguistic backgrounds.

At kommunikation.pur, she is able to apply her versatile experiences and considerable journalistic craft in supporting clients from the food industry. In addition to her expertise in digital communication, social media and graphics, she is particularly adept at crisis communication. Her interest in the bakery trade and her passion for baking, especially with sourdough, ideally complement her know-how in food PR. Tackling a variety of topics and the conception and realisation of diverse projects are what she enjoys most about her day-to-day tasks at the agency.

What her colleagues say about Paula: #open-minded #curious #structured #team-oriented #creative

Paula Verbeek Terés is looking forward to your call or e-mail: verbeekteres[at]kommunikationpur.com, 089 41 32 61 902

Her heart beats for current food trends – and her interest in cooking and, above all, baking bread with sourdough has been with Nadine Weinmann for a long time. Her degree in printing and media technology was followed by a master’s degree in packaging technology at Munich University of Applied Sciences. This means that she can score highly at kommunikation.pur with her wide-ranging scientific and practical experience.

During her bachelor’s degree, she gained her first experience in the field of communication, customer advice and support at an agency for digital post-production. At the same time, she worked in the catering industry for several years and developed a keen sense of customer contact. She then followed her enthusiasm for food, beverages and lifestyle – and discovered the varied fields of food communication.

With ambition and passion, she supports the team with her independent, flexible and precise way of working. The variety of topics, the constant search for the latest trends and dealing with different media are what fascinate her most about working at kommunikation.pur. Her further training as a beer sommelier has deepened her passion for beer and enables her to represent customers competently with specialist knowledge of the brewing process. She contributes to communication projects with reliability, commitment and a thirst for knowledge.

What her colleagues say about Nadine: #reliable #open-minded #helpful #energetic #flexible #hearty #likeable #good-humoured #charming #organised

Nadine Weinmann is looking forward to your call or e-mail.: weinmann[at]kommunikationpur.com, 089 41 32 61 904

As a dietician with a Bachelor of Science in Dietetics, Klara is at home in the field of nutrition and has turned her passion into a career. She is currently taking her communication skills to the next level with further training as a systemic consultant.

In addition to her passion for nutritional psychology, to which she dedicated her first years of professional life in a child and adolescent psychiatry department, Klara’s focus is on nutritional communication. As a former podcaster and content manager, she is familiar with the demands of various media and is able to communicate nutritional content in a target group-oriented, creative and personal way. She also focuses on the topics of sustainability, vegetarianism and veganism as well as the latest trends in nutrition and lifestyle.

Klara is also an absolute foodie in her private life. Coffee in the morning, testing new recipes or a visit to her favorite restaurant are among her daily moments of pleasure. For a true Palatinate woman, it can also be a nice glass of wine from time to time.

What her colleagues say: #teamplayer #bundleofenergy #communicative #creative #open-minded #structured #active #lively

Klara Wittmer is looking forward to your call or e-mail: wittmer[at]kommunikationpur.com, 089 23 23 63 47