With an intuitive sense for effective communication and emergent trends in the food and beverage industries, she sets the agency’s course.
Following diverse experiences in the food industry, Sandra Ganzenmüller turned her attention to public relations and communications, where she has been for 15 years – more than 10 of which were spent as a freelancer. As a nutrition scientist and PR manager, she learned early on that combining her professional training in a specialized field with well-founded communication skills was the best recipe for success in PR for the food and beverages industry – and this skill set is highly valued by her customers. She is focused on her ambitions, so obtaining qualifications as a commercial manager for the beverage industry and certified beer sommelier was simply the next logical step. Drawing inspiration from her involvement in various associations, she is always on the cutting edge. Sandra Ganzenmüller keeps a sharp eye on strategies her clients wish to pursue and implements customized courses of action – online as well as offline, B2B as well as B2C – in order to successfully achieve the desired communication goals. Identifying trends and combining these with strategic concepts, extensive experience and her gut instincts when it comes to communicating ideas – this is her approach to work. Not only do clients profit from this strategy, opinion leaders in the food and beverage industries do as well. She advises and supports associations with influence at a national level as well as successfully branded companies with their public relations – many of whom she has been assisting for a long time. To her, PR means professional, well-planned relationship management at the highest level.
Sandra Ganzenmüller is a member of the BerufsVerband Oecotrophologie e.V. (VDOE, Association of Home Economics and Nutritional Science Professionals), the Verband der Diplom Biersommeliers, i.e. the Association of Diplom Beer Sommeliers, as well as the Deutschen Fachjournalisten-Verband AG (DFJV, German Association of Trade Journalists).
This is what her colleagues say: #convincing, #connected, #imaginative, #efficient, #courageous
A distinct interest in writing and anything food related were part of Sarah’s life since her school days. So it was only logical that after her studies of nutrition science she started working in the book publishing industry. A perfect match: here she could combine both of her favourite subjects.
During an editorial traineeship at a famous German publisher for guiding books Sarah learned how to plan and conduct book projects from scratch. Creating new ideas based on market analysis, working with authors, editors and designers, as well as writing editorial and advertising texts were some of her many tasks. Sarah went on to work for two other well-known publishers, pursuing her interest in food by specialising in managing cookbook projects with various topics, from vegan cakes to creative barbeque. She got the chance to work with national and international famous chefs and realise original titles, adaptions and licences. Apart from her professional expertise as a nutrition scientist, her skills in conceptual thinking and scouting trends, Sarah also profited from her organisational talents and her empathy. Best conditions for working in PR at kommunikation.pur. She loves to get to the heart of different project and to write and optimize texts and concepts.
Sarah Fischer has a certificate as business coach and trainer and is member of BerufsVerband Oecotrophologie e.V. (VDOE).
This is what her colleagues say: #convincing # quick-witted #enthusiastic #confident #focussed #positive
In Verena Franke’s life (almost) everything revolves around healthy diets and food trends. After completing her training to become a state certified dietician, she studied home economics and nutrition science.
Armed with this expert knowledge base in dietetics, food and nutrition, she went on to work in the editorial office of a best-selling author in the food industry. Here, she acquired the skills necessary to write compelling texts, well-founded concepts and foolproof recipes. In her never-ending thirst for knowledge, she supplemented her professional training by becoming an official ambassador for mineral water as well as a social media manager and community manager. Verena Franke writes columns for blogs and print magazines. She is also frequently cited as a nutrition and communications expert in trade and consumer magazines. Regardless of whether she is attending lectures, tastings or cooking sessions – she loves to infuse others with the enthusiasm she shares for food and beverages through the exchange of knowledge and ideas. With a good portion of creativity, finesse and strategy, she bridges the gap between her clients and their respective target audience.
Verena Franke is a member of the Verband der Diätassistenten – Deutscher Bundesverband e.V. (VDD, German Dietician Association).
This is what her colleagues say: #eloquent, #intoxicating, #authentic, #focused, #creative
Her name says it all – fröhlich means cheerful in German. Also, her passion and curiosity for food and beverages has accompanied Claudia Fröhlich throughout her entire PR life.
After starting her career in marketing, her professional path led to Munich and the world of public relations and communications. Here, the home economics and nutritional science specialist got a flying start in food PR. She was able to combine her joy for communication with her expertise. Since then, Claudia spends her days fine-tuning texts, in order to find just the right wording to ensure her clients’ success. Regardless of whether it is PR work, event management or online communication, she is fully dedicated and motivated to achieve the best possible development and implementation of strategic PR concepts.
This is what her colleagues say: #focused, #theperfectword, #positive, #precise, #team player
After completing her Master’s Degree in Nutritional Science, Jennifer Vinson began her professional career at the European market leader for gluten-free food products, where she spent several years working in the field of scientific communications.
During this time, she specialized in the subject of food allergies and intolerances. She also honed her skills for developing good communication concepts. Through various types of professional training and also through the conceptual design and implementation of a website relaunch, she expanded her skill set in the area of online marketing. As a result, her experiences from the perspective of the client are of great value in her work at the agency, as it gives her a great deal of insight into serving the needs and demands of her own clients.
This is what her colleagues say: #specialistforallergens, #convincing, #approachable, #open-minded, #considerate
Having a bachelor’s degree in home economics, a master’s degree as a nutrition scientist and a deep insight into the world of foodies and loads of passion for food, Simone brings the perfect set for working in food PR.
After successfully finishing her master’s degree, she moved to the melting pot of Germanys street food scene: Berlin. Here, Simone worked several years for a producer of organic food and superfoods, searching the food trends of tomorrow and clever products that make a well-balanced daily diet as easy as possible. With an eye on ingredients, allergens and labelling she wrote creative and customer friendly texts, from special diets and alternative food to health topics. Part of her job was furthermore product development, planning and realising marketing actions and writing recipes for social media purposes. She also gained practical experience in customer services. Thirsty for knowledge and ready for new challenges she now is dedicated to PR work. As a team player she has excellent communication skills and knows how to reach her target groups.
This is what her colleagues say: #convincing #open minded #curios #proactive #tough #focussed # spontaneous #structured #athletic
Having studied nutrition science, she feels right at home in the world of food and beverages. With a great deal of fervor and passion, she develops communication strategies for clients, implements creative action plans and maintains a broad network of international contacts.
As a member of the PR network for the VDOE, she is an indelible component of the nutrition industry and is regularly in contact with others in the field, exchanging thoughts and ideas about current topics relevant to the food PR scene in Germany. With additional training as a beer sommelier, she uses her knowledge about beer – of the raw materials and the brewing process – to represent her clients. She also understands how to describe the nuances of beer perfectly. In addition, Candy Sierks applies her competence in this subject area in her work as editor for a magazine and for a client’s publication. She also authors trade articles and is an active member of the beer industry. In her daily life at the agency, she is known for her flexibility, organizational skills, technical knowledge, team spirit and her goal-oriented approach. She helps her clients get ahead in the game, thanks to her ambition and dedication to meeting defined goals.
Candy Sierks is a member of the BerufsVerband Oecotrophologie e.V. (VDOE, Association of Home Economics and Nutritional Science Professionals) and the Verband der Diplom Biersommeliers, i.e. the Association of Diplom Beer Sommeliers.
This is what her colleagues say #assertive, #sassy, #honest, #fresh, #clever
Vanessa Starck obtained her skills during her traineeship. She implements this adeptly on behalf of her clients, when designing efficient communication concepts and in their implementation.
Prior to this, she studied food technology and brewing at the Technical University of Munich at Weihenstephan. During this time, she acquired a wide range of knowledge relating to the food and beverage industries – from individual ingredients and the required equipment, through to the different production methods. Every day, she is motivated to implement her professional know-how in all areas of PR. As a result of many years working in research as well as for a slow-food restaurant, Vanessa has developed an excellent nose for trends in the food and beverage industries. This, in turn, sparks fresh ideas for her daily PR work.
This is what her colleagues say: #eagertolearn, #interested, #enthusiastic, #well-versed, #cheerful